This table compares the investment of four car companies on five different types of advertisments in the United Kingdom in 2002.
Overall, it is evident that the TV is the most popular sector for broadcasting advertisments. Furthermore, Renault company accounts for the largest expenditures on advertising.
The Renault company spent 45 million dollars on the Press, the highest amount among its counterparts. The smallest share of its investment belonged to the cinema with 6 million dollars, still owning the first place among the other companies. Similarly, spending 7 million dollars on the outdoors, it remaind the largest invester on the outdoors along with the Vauxhall company. However, in Radio sector, all of the companies spent equally 15 million dollars. On the other hand, the TV, being the largest invested sector, recieved 59 million dollars from the Renault company. The rover, achieving the second place in advertising, invested 38 million dollars on the press, whereas its expenditure on the cinema was zero. This company devoted 2 million dollars to the outdoors, being recorded as the smallest invester on this sector. On the TV sector also, spending 45 million dollars, it remained the smallest invester.
The Vauxhall company spent 8 million dollars on the press, which was the smallest amount among the others. It also spent 5 million dollars on the cinema, 7 million dollars on the outdoors, and 65 million dollars on the TV. The Cetrizine company spent 12 million dollars on the press, while it spent nothing on the cinema. It spent 3 million dollars on the outdoors, and 70 million dollars on the TV, registering the highest amount of investment on advertising on the TV.