The table compares the amount of money spent on five different types of advertising by four car companies in the UK in 2002. The advertising methods include Press, Cinema, Outdoor, Radio, and TV.
Overall, it is clear that TV was the most popular advertising medium for all four companies, while Cinema and Outdoor received the least investment. Among the companies, Cetirizine and Vauxhall spent the most money on TV advertisements.
In terms of TV advertising, Cetirizine spent the highest amount at 70 million dollars. Vauxhall followed closely with 65 million dollars, while Renault and Rover spent 59 million and 45 million dollars respectively. Radio advertising was consistent across all companies, as each spent exactly 15 million dollars.
For other media, Renault spent 45 million dollars on Press, which was the highest in this category. In contrast, Vauxhall and Cetirizine spent much less on Press at 8 million and 12 million dollars. Cinema and Outdoor advertising had very low figures. For example, Rover and Cetirizine did not spend any money on Cinema at all. Outdoor advertising also saw low investment, with the highest being only 7 million dollars by Renault and Vauxhall.