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Band 6+: The table below shows expenditures of four car companies on advertising in the UK in 2002.

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Image for topic: The table below shows expenditures of four car companies on advertising in the UK in 2002.

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The image shows a table detailing types of advertising (millions of dollars) for four companies. Renault: Press 45, Cinema 6, Outdoor 7, Radio 15, TV 59. Rover: Press 18, Cinema 0, Outdoor 2, Radio 15, TV 45. Vauxhall: Press 32, Cinema 5, Outdoor 7, Radio 15, TV 65. Citroën: Press 12, Cinema 0, Outdoor 3, Radio 15, TV 70.

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The table shows the amount of money spent by four car companies on five types of advertising in the UK in 2002.

Overall, television was the most popular advertising medium for all four companies, while cinema advertising received the least spending. Citroën spent the most money overall, whereas Vauxhall invested the least.

In detail, Renault spent 59 million dollars on TV advertising, which was its highest figure, followed by press at 45 million. It spent much smaller amounts on cinema, outdoor, and radio. Similarly, Rover focused mainly on TV, with 45 million dollars, and press advertising at 38 million, but spent nothing on cinema.

Vauxhall showed a different pattern, as it spent only 8 million on press but invested heavily in TV advertising,

Word Count: 123

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Overall Band Score

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Vocabulary Complexity:
C1 - Intricate
Strive to incorporate even richer and more precise language.

Grammar Mistakes: N/A

Vocabulary Repetition:

spent: 6

advertising: 6

million: 5

press: 3

Try using synonyms for the above words

Task Response

The report identifies some key trends, such as TV being the most popular medium and cinema receiving the least spending. However, the report contains inaccuracies and omissions. For example, it states that Vauxhall spent the least overall, which is incorrect. The report also misses key data points and comparisons, leading to an incomplete overview. To improve, ensure all data is accurately represented and compared, and that overall spending is correctly calculated and stated. The report falls short of the required 150 words.

Coherence & Cohesion

The report presents a clear overview and identifies key trends. However, the organization could be improved by grouping companies with similar advertising strategies together or by dedicating a paragraph to each company for a more structured comparison. The final sentence feels a bit disconnected and could be better integrated into the preceding paragraph or expanded upon to provide more context.

Lexical Resource

The report uses appropriate vocabulary related to advertising and expenditure. To enhance the lexical resource, consider incorporating more varied language to describe the amounts spent (e.g., 'significant investment,' 'modest allocation,' 'substantial funds'). Also, explore synonyms for frequently used words like 'spent' to demonstrate a wider range of vocabulary.

Grammatical Range & Accuracy

The report demonstrates a good command of grammar with very few errors. The sentence structures are generally accurate and varied. To further improve, focus on using more complex sentence structures where appropriate to add nuance and sophistication to the writing. For example, combining some of the shorter sentences could create a more fluid and sophisticated reading experience.

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