The table show the amount of money spent on different types of advertising by four car companies in the UK in 2002. There are five categories of advertising: Press, Cinema, Outdoor, Radio and TV.
Overall, it is clear that TV was the most popular way to advertise for all companies. In contrast, Cinema and Outdoor advertising received the lowest amount of money. Among four companies, Cetirizine spent the most money on TV while Renault spent the most on Press.
In terms of TV advertising, Cetirizine spent the highest amount at 70 million dollars, followed by Vauxhall at 65 million. Renault and Rover spent less money on this, with 59 million and 45 million respectively. For Radio, all four companies spent exactly same amount of money which is 15 million dollars.
Looking at other media, Renault spent 45 million dollars on Press, but Vauxhall only spent 8 million. For Cinema, Rover and Cetirizine did not spend any money, while Renault spent 6 million and Vauxhall spent 5 million. Finally, Outdoor advertising was also very low. Renault and Vauxhall spent 7 million dollars, while Cetirizine spent only 3 million and Rover spent the least at 2 million.