The provided table illustrates the expenditures incurred by four automotive companies on various advertising platforms in the UK during the year 2002.
Overall, Renault emerged as the highest spender on advertising among the four companies in 2002. Notably, while TV advertising garnered the most significant investments from all companies, cinema advertising received the least attention.
Regarding TV promotions, Cetirizine allocated the most substantial budget of 70 million dollars, surpassing Renault, Rover, and Vauxhall, which invested 59, 45, and 65 million dollars, respectively. In the press category, Renault’s expenditure of 45 million dollars notably exceeded Vauxhall’s 8 million dollars. Comparatively, Rover and Cetirizine spent 38 million and 12 million dollars on press advertising, respectively.
Cinema was a less favored form of advertising as Rover and Cetirizine completely overlooked it whilst Renault and Vauxhall spent 5 to 6 million on it. Meanwhile, 7 million was spent on outdoor advertising by Renault and Vauxhall, in comparison to 2 to 3 million spent by Rover and Cetirizine. Interestingly, all firms allocated an equal amount of 15 million dollars towards radio advertisements.