The table shows how much money four car companies spent on advertising in the UK in 2002. The figures are given in millions of dollars.
Overall, all companies spent the most money on TV advertising, while cinema advertising was the least popular. Citroen spent the highest amount of money on advertising, and Rover spent the least.
In detail, Citroen spent 70 million dollars on TV advertising, which was the highest figure in the table. Vauxhall and Renault also spent a lot on TV, with 65 and 59 million dollars respectively. Rover spent less on TV, at 45 million dollars. All four companies spent the same amount on radio advertising, which was 15 million dollars.
For other types of advertising, Renault spent 45 million dollars on press advertising, while Rover spent 28 million dollars. Vauxhall and Citroen spent smaller amounts on press. Cinema advertising was very low, and Rover and Citroen did not spend any money on this type. Outdoor advertising was also limited for all companies.