The chart shows how much money was spent by four car manufacturers in 2002, it also shows how the money was spent.
Overall, it is clear that highest percentage of the money was spent on TV advertising, with the exception of Range Rover, which spent most of their money on presses. While Renault and Porsche spent the most amount of money, Citroen spent the least amount of money.
Renault and Porsche each spent 59 million pounds, moderately more than the other two manufacturers. Additionally, both of them did not spent any money for Cinemas, while the other manufacturers used 6% of their expenditure for Cinemas. Renault spent a little bit more on press (27% compared to 18%), a little less on outdoor (3% less), and 6% less on TV compared to Porsche.
Range Rover and Citroen have much more interesting expenditures, with Range Rover spending significantly more on press than any other manufacturers. These two brands also spent cash on more types of advertising than Renault and Porsche
