This table presents sale rates of two Fairtred-labelled products, coffee and bananas, that are equivalent to millions of euros in 1999 and 2004 years ranging for EU countries such as UK, Switzerland, Denmark, Belgium, and Sweden.
Overall, in duration of five years all sales increased for coffee and bananas across all countries, except for Sweden and Denmark, which faced downturn in their banana production. Moreover, as a best-selling country in 2004 UK was leading in coffee market with a dramatic increase from 1.5 to 20 millions, while Switzerland also went through significant rise by being on the first place with 47 millions for bananas.
In case of coffee, all remained countries like Switzerland, Denmark, Belgium, and Sweden experienced a slight development in their market, as its scale fluctuated between 0.2 to 3 millions of euros. However, for bananas consumption, there was a better outcomes in terms of improvement ranging from 3.4 to 5.4 millions. Nevertheless, previously mentioned decline in Sweden and Denmark can be observed in drop from 1.8 and 2 to 1 and 0.9 millions, accordingly.