The two tables illustrate the sales figures (in millions of euros) for Fairtrade-labelled tea and pineapples in five European countries in 2010 and 2015.
Overall, the data reveals a general upward trend in the sales of Fairtrade tea across all five nations, with particularly dramatic growth observed in France. In contrast, pineapple sales presented a more varied picture, with substantial increases in some countries, notably Austria, and declines in others, such as Germany and Norway.
Looking first at tea sales, France experienced the most significant surge, with figures rising from €2.5 million in 2010 to €21 million in 2015—an over eightfold increase. Austria also demonstrated a marked rise, doubling from €4 million to €8 million. Meanwhile, Germany, the Netherlands, and Norway recorded more modest improvements. Germany’s sales edged up marginally from €2.8 million to €3 million, while the Netherlands saw an increase from €2 million to €2.7 million. Norway had the smallest rise, from €1.8 million to €2 million.
Turning to pineapple sales, Austria again stood out, with sales tripling from €16 million to a notable €48 million, the highest among all countries in both years. France and the Netherlands also reported significant growth, with French figures increasing from €2 million to €6.5 million and Dutch sales climbing from €1.6 million to €5 million. In contrast, Germany witnessed a decline in pineapple sales, falling from €3 million to €1.9 million. Norway also experienced a slight drop, from €2.8 million to €2 million.
In summary, while Fairtrade tea sales consistently increased across all countries, the performance of Fairtrade pineapple sales was more mixed, highlighting regional differences in consumer demand and market dynamics.