The diagram illustrates the trends of spreads consumption: margarine, butter and low fat & reduced spreads.
Overall, butter once was the most consumed product amongst these three, but witnessed a drastic fall, while low fat & reduced spread, which was introduced on this graph later than other of these products quickly became the most consumed one.
Butter was the most consumed product, peaking in 1986 with 160 grams consumed, but then sharply declining until 2007 with around 50 grams. Margarine, on the other hand, was more stable till 2001, slightly fluctuating between 100 and 80 grams, but then witnessed a fall-off all the way down to 40 grams of it consumed by the middle of the 2007.
Low fat & reduced spread went through the different trend. It appeared on the mass market in 1996 and rocketed from 10 grams to more than an 80 grams in the cycle of 5 years, peaking and becoming the most consumed type of spread. In 2007, it slightly declined to approximately 70 grams, but held its position.
