Exposure to international media, such as films, television, and magazines, has an impact on local culture. While it is argued by some that there is no direct proportionality between the two, others argue that there is a massive impact on the global ecosystem through media channels originating from a multitude of sources. There is no doubt that international media has a massive effect on political, technological, economic and social factors. Though there are a number of drawbacks due to the sudden impact of media, it is my view that the benefits heavily outweigh the drawbacks, which are discussed in this essay.
To begin with, there is a clear increase in the ease of communication between cultures across the world and the ease of connectivity through social channels. With this, the ability to connect with other cultures and empathize and understand their values and other social factors also increases. This serves as a catalyst for exposure to a variety of international forms of culture, such as different artistic formats, film culture, and musical tastes.
Further, films, television and magazines can serve as an educational source for numerous individuals. In fact, schools within my locality have switched to teaching methods including films and television, claiming that their children retain knowledge to a much higher level when educated through multimedia formats. In fact, studies have shown that children tend to develop better creative skills when educated through media forms such as films and music.
However, certain drawbacks are inevitable and cannot be downplayed, such as the use of obscene content through these channels, which can have a direct impact on a local culture’s behavioural patterns and more specifically, affect the cognitive growth of the younger generation.
To sum up, international media undoubtedly has a direct impact on local culture. However, the benefits greatly outweigh the drawbacks, as the proper and efficient use of media can help increase global connectivity and global awareness.