It is widely believed that people will purchase items that are high-quality and tailored to their personal needs and interests, which in turn, advertising is no longer necessary and plays an entertaining role. Personally, I am to refute this school of thought.
Admittedly, one might argue that good products do not need to be promoted. This is predicated, initially, on the assumption that if an item is good, word of mouth or genuine reviews are enough to boost the sales. This means, a product that is high-quality can be recommended by consumers themselves to their friends, family members, or colleagues. As a result, thanks to consumers’ feedback, that company still gains a significant amount of revenue regardless of advertising. Furthermore, they might believe that owing to technology and the Internet, people can easily find goods or services that are suited to their personal needs online, without the interference of promotional campaigns. Therefore, advertising is considered to be waste of money and no more than entertainment. For example, a small local restaurant, without using any means of endorsement, can easily be found in Google Maps when people need to find a place to eat out.
However, this line of reasoning, I strongly believe, is not sound. Advertising still has power in influencing people’s purchasing decisions, and has responsibility to inform people about that brand’s products. Firstly, advertising helps businesses be exposed to a wider range of consumers. For instance, a restaurant that has a lot of delicious meals, but they invest barely in promoting. Consequently, no one knows how delicious the food is, or even do not know about the existence of that restaurant, and they tend to choose the ones which are widely advertised instead. Secondly, advertising also plays an important role in boosting the economy. With eye-catching images and creative content, commercials can easily stimulate consumers’ demand and increase spending. This drives not only higher production, creates more job opportunities, but also contributes more taxes to the governmental budget.
In conclusion, I am firmly convinced that advertising is an indispensable part of marketing strategies, even though that product is good or meets buyers’ demand.