With the rise in a trend of fast fashion, escalation in purchasing clothes is seen among people especially the youth. This essay will discuss the reasons behind excessive buying and measures to be taken for persuading people to mitigate shopping clothes.
The main reason behind pursuing too many clothes is frequent shifting of trends in fashion world compels updating wardrobes. Several brands use marketing on social media, which plays a pivotal role in advocating latest styles as celebrities and influencers often shares trendy outfits with their followers. These appealing looks of their idols pursue individuals to dress in similar ways. Moreover, online platforms have several lucriative schemes and discounts to attract customers. One can easily fall for such traps and end up purchasing unnecessary clothes.
Emphasizing quality rather than quantity could help for convincing people to lessen the number of garments they buy. Investing in sustainable clothes which could be wear several times, despite of being costly they have low cost per wear compared to cheap clothes which could be only wore once or twice. Adopting this practice could decrease the need of repeatative buying. Furthermore, deleting shopping apps from phone can reduce “dopamine shopping” as while scrolling such apps, we often tend to shop out of bordom and get short-term joyous feeling after purchase. Another measure we can impliment is taking time of a day or two to think before buying to avoid impromptu decisions.
To conclude, fast fashion and trends of social media are major attributing factrors behind buying numerous clothes, which can be reduced by conscious shopping practices such as qualitative and thoughtful purchase.