Opinion

Band 4+: in their advertising, businesses nowadays usually emphasise that their products are new in some way.

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Advertisement has been a powerful means for businesses to introduce their products. Recently, many businesses focus their advertisement on showcasing the new features of their products. Advertisers have many reasons for taking this promotion strategy. Some of these reasons will be discussed in the following paragraphs as well as evaluating of this strategy.

The first reason why many businesses stress on the novelty of their products in their advertisement is to vie with their competitors in the market. We can see this marketing competition between Apple and Samsung. From time to time, one of these companies introduces a new model of their smart phones with enhanced features compared to their competitions.

The second reason is that people want to buy new products because they are designed according to the latest technology and fashion. Knowing this, companies try to underscore the latest features they are used in making them when advertising their products.

Thirdly, almost all corporations try to optimize their products by improving them. Electronic manufacturers, for instance, make their new models more user-friendly; therefore, they take advantage of their advertising campaign to draw customers’ attention to the improved features of their new products.

Word Count: 194

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Overall Band Score

4.5

(+/- 0.5)

Vocabulary Complexity:
C2 - Complex
Continue to challenge and refine your language choices.

Grammar Mistakes: N/A

Vocabulary Repetition:

their: 13

products: 6

features: 4

advertisement: 3

businesses: 3

Try using synonyms for the above words

Task Response

4.5

The essay addresses the topic of businesses emphasizing the new features of their products in advertising. The reasons for this strategy are discussed, but the exploration could be more in-depth. The position is somewhat clear but could be more explicitly stated. More examples and details could be provided to support the points made. The essay falls short of the required 250 words.

Coherence & Cohesion

4.5

The essay is generally easy to follow, with some coherence and cohesion evident. However, there are areas where the connection between ideas could be smoother. Transition words and phrases could be used more effectively to improve the flow of the essay. Additionally, the paragraphs could be more skillfully managed for better organization.

Lexical Resource

4.5

There is a decent range of vocabulary used, but more sophisticated and varied vocabulary could enhance the essay. Some repetition of words and phrases is present. Attempt to incorporate more diverse and precise lexical choices to elevate the quality of writing.

Grammatical Range & Accuracy

4.5

A variety of sentence structures are attempted, but there are instances of grammatical errors and awkward phrasing. Punctuation is generally used correctly, but more attention to sentence structure and grammatical accuracy is needed to improve the overall quality of writing.

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