Advertising business focuses more on making their products look unique recently. In this competitive world, in order to sell a product to a customer which is a tedious task requires people’s demand for it. To create demand, the sellers need to convince consumers that their products is new and worth to buy than others. In my opinion, this is a positive development as the people will have wide variety of choice due to heavy competition between sellers that prevents them from exploiting the demand for their gain and also, getting new products from time to time is beneficial for the consumers.
Firstly, in this modern world where there is competition for almost everything, the producers are urged to create something new to outsmart others and to stay in the market. Otherwise, their existence in the trade market will be perished. As a result, every company now aims to create new products or adding new features to the existing product creates variety of choices for people. For example, nowadays there are lot of brands selling toothpaste which is a basic need but people can now choose among different brands. This makes the producers to create products that are high quality and worth buying for people rather than depending on a single manufacturer who exploits this demand for thier own use.
In addition, people now will get new products or updated products from time to time as manufactures has the pressure to create something innovational and unique to stand in the market and to beat their equals in the market.
This makes it convenient for people to see a development in the product to buy which is benficial for both the seller and customer. For instance, Apple is one of a leading company to produce electronic devices. Almost every year, it releases a new model with new features on it that convinces people to buy it. This is advertised to people in al kinds of platforms like social media which results in creating demand for it.
To sum up, advertising business concentrating in making their products look unique is a positive development for both the manufacture and consumers as it creates variet of choices for people and also keeps the company from exploiting the demand for their personal gain.