There is a contention that large corporations advertising their products through sports events exert negative effects on sports. In my view, I highlight this phenomenon, citing the benefits and drawbacks affecting the essence of sports.
On the one hand, I posit that large manufacturers introducing their products through sports events is conducive to enhancing the reputation and contributing to revenue growth in the national economy. In fact, each company engaging in sports events serves as a means of advertisement, thereby expanding the customer range. A notable example is Dirty Coins, a prominent fashion brand in Vietnam, assisting their items for HBA, a Vietnamese sports competition. Athletes wearing these clothes elevate this brand’s status, fostering revenue, which contributes to rapid economic growth.
Conversely, I argue that this phenomenon leads to a degradation of sports essence due to a focus on selling products. Not only do sports events provide a space for athletes to attain their goals, but they also offer entertainment for enthusiasts of sports. It could diminish interest in sports if companies concentrate on their advertisement. For instance, audiences attend sports events with the intention to make purchases, thereby causing athletes to potentially reduce their motivation in matches, resulting in adverse consequences. The sports enthusiasts may become disappointed with sports, triggering a widespread decline in sports preference.
In conclusion, I firmly believe that a balance is essential for these events to yield positive outcomes. Utilizing sports events to promote products can bring valuable benefits, but it also poses potential drawbacks. Therefore, maintaining equilibrium is crucial to ensure a positive result for both the promotional aspects and the essence of sports.