These days, several large businesses advertise their products at sporting events. Although I agree that it may bring drawbacks to sports, I strongly oppose the idea that the benefits are more significant.
On the one hand, there are some reasons behind the idea that using events for sports as a way to advertise products may have some detrimental effects. First and foremost, a number of sponsors whose products are harmful to society’s well-being, such as junk food or alcohol, can have a bad influence on spectators of sporting events. For instance, some junk food brands put their images on athletes shirts or on banners in stadiums. Therefore, children may have the wrong impression that this kind of food is beneficial, which may lead to an increase in the number of obese people.
On the other hand, I strongly support the view that there are several benefits to advertising on sporting occasions. The primary reason is that organizations that hold the match can gain numerous revenues from advertising. In fact, some sponsors can collaborate with the host of a sports match to display their advertisement during break time in order to gain profits from it. As a result, with the profit from matches, the quality of these sports games or tournaments can be enhanced and also increase the reward for players. In addition, the ticket prices are also more affordable with the assistance budget of sponsors, making the sport events are more accessible fore everyone.
To conclude, while I convinced that using sports events as the means of promotion platform seems favorable. The sponsors should be aware of the impact of products they advertise.