A significant debate exists over the question of culture. It is widely asserted that in the contemporary world, due to information abundance in particular, local traditions no longer linger. Nevertheless, numerous individuals recognise the importance of preserving own culture amidst blurring of boundaries, me included.
Living in the era of ubiquitous globalisation, we cannot but be absorbed by international trends, fashion and viewpoints. It makes an impact on holidays celebrated or music listened. The tendency can be perfectly illustrated with Halloween, which has been recently celebrated in countries where it is not recognised on the state level. Not only do people adopt alien traditions, but they substitute own holidays with foreign ones as well. This pictore manifests itself with St. Peter and Fevronya’s Day being replaced with St. Valentine’s day. Oversea holidays, seeming more appealing, obtain maintenance in marketing and advertising.
Local customs, in their turn, are fading into the background.
Nevertheless, recognition is increasing that tradition culture must be protected, and the result of social surveys depicts the demand of preserving own historical background. For instance, it illustrates itself through annual festivals and war installations, drawing attention of thousands. Fashion, reflecting contemporary public sentiment, is shifting towards local identities, moving international outfits and patterns aside.
To sum up, although globalisation has its reflection in trends and attitude to local customs, there is still a vast number of individuals who aim to commemorate theirs. Traditions, bounding past, present and future, are meant to be generations’ support and provide values continuity.