Band 6+: The table below shows a breakdown of companies advertising expenditure in different media sectors in three countries, Australia, South Korea, and Brazil. Summarize the information by selecting and reporting the main features and make comparisons where relevant.

The table shows the data about the percentage of money that companies allocate for advertisements in six brackets in three countries.

Overall, it is clear that for traditional means of advertisements, much money is spent, while other sectors constitute a lower percentage of expenditure.

In Australia, the TV is the most popular means of advertising, with it indicating a quarter of all money spent. Newspaper and radio are also similar in terms of proportions, making up 23 and 21 percent respectively. The percentage of advertisements online is just under a sixth, while sponsorship and direct mail consist of 8 percent each.

As far as South Korea is concerned, the companies there allocate their 28 percent money on TV. The fraction of advertisements in newspapers and radio composes just above a fifth, with sponsorship and direct mail comprising 12 percent of all expenditure on advertising each. Meanwhile, advertising online was the least popular means, showing 6 percent breakdown.

With regard to Brazil, 61 percent of money for advertising is spent on TV- the largest proportion in every country’s expenditure given. Newspaper and radio advertisements in Brazil’s fractions are 16 percent and 14 percent respectively. The proportion of advertising via sponsorship and internet is 4 and 3 percent, showing 1 percent difference between them. Unlike direct mail, its fraction made up 1 percent.