The provided table gives information about the advertisement expenditure in six different media sectors in Australia, South Korea, and Brazil.
Overall, it is obvious that in all three countries the amount spent on TV advertisement had the largest percentage, particularly in Brazil. However, that of direct email showed the lowest the least attention in Brazil and Australia, while in South Korea was internet.
In Australia, advertising expenditure was fairly distributed among TV (25%), newspapers (23%), and radio (21%). The internet accounted for 15%, while sponsorship and direct mail were less significant, both at 8%. A similar trend was observed in South Korea, where TV (27%), newspapers (22%), and radio (21%) took the largest proportions, though sponsorship and direct mail each welcomed at 12%. Internet advertising, however, was relatively low at only 6%.
In contrast, Brazil showed a strong preference for TV advertising, which allocated 61% of total expenditure, more than double the proportion in the other two countries. Newspapers (16%) and radio (14%) were less popular, while Internet, sponsorship, and direct mail received minimal investment, at 3%, 4%, and 1% respectively.
