The diagrams illustrate the distribution of global internet users across different regions of the world and the various activities for which people use the internet.
Overall, it is evident that Asia accounts for the largest proportion of internet users, while Oceania/Australia has the smallest share. Regarding the purpose of internet use, instant messaging and online videos are the most popular activities, whereas podcasts are the least preferred.
In detail, almost 45% of the world’s internet users are from Asia, followed by Europe with just over 22%. North America ranks third at 12%, while Latin America/Caribbean and Africa represent 10.4% and 6.2%, respectively. The Middle East contributes 3.4%, and only 1.1% of users come from Oceania/Australia.
When it comes to usage patterns, instant messaging has the highest rate at around 60%, closely followed by online video at about 55%. Social networking and music streaming are also popular, with roughly 50% and 40%, respectively. In contrast, podcasts show the lowest engagement, at nearly 25%.
