In the modern world advertising has a significant impact on people’s behaviour. It is widely believed that promotion of some products is designed to make customers buy unnecessary items. I hold the view that advertising is tailored to reach the right audience and not for tricking people into purchasing unnecessary products.
Professionals in marketing teams behind advertising campaigns ensure that they are targeting the right audience, because nowadays people are trying to reduce overconsumption. Thus marketing strategies have changed their politics from mindlessly attempting to sell the product to establishing a niche for their brand. For example, instead of adapting to diverse needs, they specialise on a particular product. There is a company which sells solely bags and purses. They demonstrate via social media how people can wear their product and style, for instance, on what occasion you grab a certain purse. Overabundance forces different industries to advertise in a clever way to survive on a competitive market. Hence, it benefits not only them but consumers as well and prevents emotional purchases.
Furthermore, advertising is a creative industry which provides job opportunities for artists, designers, singers. It contributes to the development of art. For instance, there is a virtual K-pop girl group consisting of four themed versions of League of Legends characters Ahri, Akali, Evelynn and Kai’Sa. It was created in order to promote the game, but at same time it familiarised Western audiences with Korean music and artists. Hence, it benefited not only the company that produced the game, but resulted in a positive outcome for gamers and music enthusiasts.
In conclusion, while there are valid concerns regarding the potential for advertisements to encourage unnecessary purchases, I maintain that the benefits of advertising significantly outweigh the drawbacks. It serves as a fundamental tool for informing consumers and facilitating their purchasing decisions.