One of the key reasons of the trend replicating each other’s fashion style and obtaining the same products is a role of the effective marketing system of different companies. In the modern world, consumerism has become one of the dominant areas that is in demand among people, hence, major producers compete and persuade their customers to purchase their items. The eye-catching advertisments such as banners, broadcasts and prints can be seen everywhere in the streets, buildings, and especially, in social media where billions of people are signed up to it. As a result, the promotions of different products are likely to influence on people’s actions to buy them and it leads to have same things for each person. For instance, well-known ‘Apple’ is one of the influential companies, which was able to create a massive promotion of their electric devices by introducing the unique features and design, therefore, customers all around the world have bought their devices such as an Iphone, Macbook and smart watches.
Another important reason that has affected on development of copying each other’s fashion style and other objects is importance of sense belonging among society. In order to become a full member of society, people are expected to copy after others’ lifestyle, clothing, and so on. This can be explained be the fact that individuals repeat after others in fashion and other commodities by purchasing a stylish piece of clothes and colours that are in growing demand. Once they have adapted others, it contributes to feel confidence and validation from other people. For example, the same Apple company is famous for its unusual and luxurious technology devices, therefore, people make the purchase of the brand in order to feel accepted among others.
In conclusion, the growing tendency for people to imitate one another, particularly in fashion and consumer choices, is largely influenced by powerful marketing strategies and the natural human desire to feel accepted within society. As advertising continues to shape preferences and social belonging remains important, this trend is likely to persist in modern communities.