The graphshows the percentage of money spent on advertising in five types of media in France from 2010 and projected spending to 2040.
Thge five types of media are television, newspapers, magazines, radio and internet.
As it is seen on the graph, most of the media, except the internet, projects less spending on advertisimng by 2020. the first scenario is that even advertising on television shwed aan increse of 10 percent of the money spent on this media from 1010 to 2020: the investent on advertiinsing started to decline and it did not stop. By 2024, it is expected that it decreases down to a 37 percent. Showing now the scenatrio of Nes papers, magazines and radio, they present some simlilarities. Based on what i is illustrated, advertiins in thijs types of media decerased since 2010 and it is spected to continue falling. The range of persentages goes down as follows: Nespaapers from 35 % going down to a 10%; Magazines decresed from 15% in 2010 with an expectation ofgoing down into 2.5 perscen by 2040. Radio also shows a decrement from 10% tyo a 4% decrease,
The main difference is in the increase of investement on advertising on internet. the Grafph shows that int 2010 the average inested was a 2.5$5while in 2020 it went up upto a 15%. The expectation in the increase for 2020 is a differece of 20% more tha in the previous decade; reaching to a pick of 47% in 2040.