In the modern day, marketing of a product has evolved from conducting campaigns and advertisements in television to an increased presence in social media. Some users believe that they are influenced by this type of promotion while the others argue otherwise. I completely agree that today’s young generation are attracted by this sudden influx of content.
With the exponential growth in the number of users online, many companies prefer to promote their products in this stage rather than offline marketing. They tend to target audiences especially the youth with heavy discounts. Brand endorsements are also done by famous celebrities which helps them to reach further. For an instance, any pop up advertisements featuring a top cricketer will grab the attention of teenagers in India. With almost every popular personality having a social media handle, it makes the organisations reach out to them easier.
At the same time, it depends on what materials are being marketed to which accounts. Based on the data collected by the users preferences online, different organisations gather them and advertise accordingly. A hand bag company campaigning it’s product on a men’s account is useless unless it’s being gifted for their loved ones. There are also various links to online shopping websites to which many women are attracted by their cheap costs. Another marketing trick is coming up with a list of combo offers for which many young users fall prey to it and end up buying a lot more than they intend to buy.
To conclude, the organisations use various gimmicks to make a wider reach of their products. Since it’s being done online it makes them to have a wider userbase virtually.