The line graph illustrates the percentage of audiences prefrence and usage of radio and television throughout the day in UK between October and December of 1992. Overall, it is evident that television experienced an increase by night, whereas radio declined noticeably. In addition, radio had an inclined start at the morning.
At the beginning of the period, television recorded 0%, making it lowest among all other periods of the day. This figure then rose , reaching 20% in 4:00 P.M. In contrast, radio started at 7%, after which it climbed sharply in 8:00 A.M, but dropped dramatically in 4:00 P.M reaching only about 14%.
While both categories had different rates, but in 1:00 P.M both recorded the same percentage. Television, which was lower than radio in the earlier period. After 4:00 P.M, it reached the highest peak in the entire graph, it reached 50% by 8:00 P.M. By the end of the period, midnight, both categories had reached similar levels with a huge drastic decline lower than 5%.
