The bar chart illustrates the usage of five major social media platforms in Australia over a three-year period, from 2018 to 2020. The platforms compared are YouTube, Facebook, Twitter, Instagram, and WhatsApp, with user numbers presented in millions.
YouTube consistently had the highest number of users throughout the three-year period, peaking at around 17 million users in 2020. Facebook, while starting slightly below YouTube in 2018, saw a steady decline, reaching approximately 10 million users by 2020. Twitter and Instagram exhibited minimal fluctuations, maintaining relatively low user numbers, with Instagram recording the lowest usage at 4 million users in 2020. In contrast, WhatsApp experienced significant growth, increasing by nearly 2 million users annually, making it the platform with the most rapid growth over the period.
Overall, YouTube’s user base showed a modest increase from 2018 to 2020. Facebook underwent the most notable decline, dropping from 12 million users in 2018 to 10 million in 2020. Both Twitter and Instagram remained relatively stable in terms of user numbers, while WhatsApp saw a substantial rise, highlighting its growing popularity in Australia.
