The bar chart illustrates the proportion of small, medium, and large companies using social media for business purposes from 2012 to 2016.
Overall, large business accounted for the largest percentage, while the smallest figure was allocated to small business throughout the period. By contrast, although small and medium business underwent a considerable increase before decreasing and then rose again, whereas large business remained comparatively table and fell significantly before soaring.
In 2012, social media was the least favored option for small business, standing at approximately 28%. This figure climbed markedly to around 35% in 2014 afterwards and dropped to 30% in 2015 before surging to 50% in 2016. Medium business saw a similar pattern, initially increasing from about 32% in 2012 to under 49% in 2014 and subsequently slipped to 30% in 2015 which made medium business share the same figure with small business. It was followed by a notable growth to above 53% in 2016.
However, large business stayed relatively unchanged at roughly 78% during 2012 and 2013 before exhibiting a marginal decline to 76% in 2014. This figure then shrinked notably to nearly 54% in 2015 and escalated to under 80% at the end of the period