The graphic compares the age range of British people tendency to donate to charity in 1990 and 2010. Overall, 18 to 50 year olds spent more money on charity back in 1990, whereas in 2010 those who donate more were seniors in their late 50s or above.
As seen in the graph, a declining trend happened around the age group of 18-25, 25-35, and 36 to 50 in under two decades. The proportions varied between 17% to a staggering 42% in 1990, then decreased significantly to just 7% to 35% 20 years later. Primarily, young adults (18-25) were the group who exprienced a dramatic drop in the ratio of charity given from 17% to just over 5%. As for the 35-50 year olds, despite the highest investment in 1990 (42%), it decreased by 7%, similar to the 26-35 age group.
On the other hand, 35% to 40% people aged 50 and above were the main contributors for fundraising in 2010. This number exceeded the 1990 proportions by almost 5% for the 50-65 group and about 4% for 65 year olds and up.