The paired bar charts illustrate the online purchase behaviour of 25–44 year-olds versus those aged 65 and over in Australia, the UK and Malaysia during the first quarter of 2013, alongside the devices predominantly used for these transactions. Overall, the younger cohort demonstrated substantially higher e-ticket uptake than seniors, while desktop computers remained the primary gateway across all three markets.
In the UK, middle-aged adults were almost one-and-a-half times as likely as pensioners to buy tickets online—the largest generational divide observed. Australia displayed a far narrower gap, with 25–44 year-olds only slightly surpassing the over-65s. Uniquely, Malaysia bucked the trend: seniors marginally outperformed younger buyers, making its older cohort the most active of all three elderly groups.
Desktop computers dominated internet access for ticket purchases, accounting for more than half of all transactions in each country. Laptops followed at around two-thirds the desktop rate in Australia and the UK, and nearly equalled desktops in Malaysia. By contrast, mobile phone usage remained the least favoured method—albeit Malaysian users adopted mobiles at roughly one-and-a-quarter times the rate seen in either Australia or the UK.