The line graph illustrates the proportion of people in the UK who listened to the radio and watched television at different times of the day in 1992.
Overall, television attracted the largest audience in the evening, while radio was more popular in the morning. Although both media experienced fluctuations throughout the day, TV consistently reached higher peaks compared to radio.
Radio listening began to rise sharply from 6 a.m., peaking at around 25% at 8 a.m., when most people were commuting or starting work. After this point, the figure gradually declined, falling below 10% in the afternoon and remaining low for the rest of the day, with only minor increases in the early evening.
In contrast, television viewing remained minimal during the morning and early afternoon, staying at under 5% until around midday. However, from 4 p.m. onwards, the proportion of viewers grew dramatically, reaching a peak of nearly 50% at 8 p.m. This was by far the highest audience share recorded for either medium. Following this, the figure dropped steadily late at night.
In summary, radio was the dominant medium during the morning hours, but television became overwhelmingly more popular in the evening, when nearly half the population tuned in.