The line graph illustrates the market share of three major mobile phone manufacturers – Motorola, Nokia, and Sony Ericsson – between 1994 and 2004. Overall, while Nokia and Motorola experienced significant but contrasting trends, with the former showing a sharp rise and the latter a steep fall, Sony Ericsson’s share remained comparatively stable despite minor fluctuations. It is also evident that Motorola led the market in the early years, but Nokia overtook it in the late 1990s and maintained its dominance until the end of the period, whereas Sony Ericsson consistently accounted for the smallest share.
Focusing on the upward trend initially, Nokia showed a remarkable increase in its market share over the ten-year period. Starting at roughly 20% in 1994, the figure rose gradually in the first few years before accelerating sharply after 1998. By 2002, Nokia had reached its peak at approximately 35%, maintaining this dominant position until 2004.
Turning to the downward trend, Motorola experienced a significant decline in its market performance. Beginning at the highest point of nearly 35% in 1994, its share dropped consistently throughout the years. The most noticeable fall occurred between 1998 and 2002, after which Motorola’s figure reached a low of around 10% in 2004.
Regarding the stable trend finally, Sony Ericsson’s market share remained comparatively unchanged despite some fluctuations. Its figures hovered between 10% and 15% throughout the entire period, ending close to its initial level.