compares the proportion of their market shares in 2005 and 2011. The units is in pounds sterling.
Overall, watching film by purchasing cinema tickets was the most expensive way in every year, while the cost of DVD and legal download fluctuated throughout the period. In addition, although renting a DVD remained as the most popular form for watching films, there was a significant increase in the number of people who chose to watch films online by 2011.
In 2005, the price of cinema tickets stood at around 9 pounds, this was followed by the cost of watching films online and borrowing a DVD, at 8 pounds and 6 pounds, respectively.
Moreover, renting a DVD accounted for the largest proportion among three different ways of enjoying films, at 64%, which was 34% higher than those who chose to go to the cinema. On the other hand, only 6% of film lovers watched films through online platforms by downloading them legally.
The cost of cinema tickets saw a significant growth, reaching 14 pounds by the end of the period. In contrast, there was a considerable fluctuations in the price of DVD and watching films online over the period shown, ranging between 6 pounds to 8 pounds. Furthermore, although the proportion of people who rented a DVD decreased to 56 percent, it remained the largest proportion among other forms of enjoying films. While there was a substantial growth of 20 percent in the shares of watching films online, proportion of watching films in cinema dropped to 18 percent by the end of the period.