The pie chart above illustrates online shopping sales for various retail sectors in New Zealand from 2003 to 2013. The sectors encompass items such as travel, film/music, books, and clothes, each represented in percentages. According to the chart, sales of travel and clothes decreased during the decade, while sales of film/music and books saw an increase.
In 2003, New Zealand consumers were most interested in travel (36%) and clothes (24%). However, by 2013, the interest in these categories had waned with online sales of travel dropping to 29% and clothes to 16%.
Conversely, there was a growing interest among New Zealanders in film/music and books. Over the same period, online sales of film/music rose from 21% in 2003 to 33% in 2013, and sales of books increased from 19% to 22%.
In summary, from 2003 to 2013, the highest online sales percentages were in the travel and film/music categories. While sales of travel and clothes decreased, sales of film/music and books showed an upward trend by 2013.
