The pie chart above depicts the online shopping sales for retail sectors in New Zealand in 2003 and 2013 in percentage.
Overall, there has been a decrease in the clothes and travel sectors, while the books and clothes sectors increased. This also contributes to the change of ranks in largest sales. Despite traveling sales taking a lead in 2003, it is now overtaken by film/music sales with a percentage of 33%.
Ten years ago, travel had the most amount of sales, taking up 36% of the chart. In second, clothing takes up about 24%, followed by film/music at 21%. Lastly, book sales reach about 19%, amounting around half of the first rank.
In 2013 however, there were changes in sales, with the film/music sector as the leader at 33%. The next sector being travel, reducing by 7% in ten years. Third and fourth are books and clothes, respectively 22% and 16%. Book sales have escalated by 3%, in contrast, clothes drastically lowered by 8%.
