The pie charts compare the percentage of online sales in four retail sectors (travel, film/music, books, and clothes) in New Zealand between 2003 and 2013.
Overall, the data reveals that while travel and clothes experienced a decline in their share of online sales, the film/music and books sectors saw an increase over the ten-year period. Film/music overtook travel as the leading sector in online sales by 2013.
In 2003, travel accounted for the largest portion of online sales at 36%. However, by 2013, this figure had decreased to 29%, though it remained a significant sector. Clothes, which made up 24% of the sales in 2003, experienced the most considerable decline, dropping to just 16% by 2013, the smallest share among the four sectors.
Conversely, the film/music sector saw a substantial increase in its share of online sales, rising from 21% in 2003 to 33% in 2013, making it the dominant sector by the end of the period. The percentage of online sales for books also grew, albeit more modestly, from 19% in 2003 to 22% in 2013, surpassing the clothes sector.
