The provided visuals consist of a pie chart depicting the online purchasing habits of U.S. adults in 2015 and a bar chart illustrating their preferences when shopping online or in physical stores.
Overall, the data reveals that a significant portion of U.S. adults participated in online shopping, however, when examined the purchasing preferences, there was a sizable percentage that still opts to purchase from physical stores.
The pie chart displays four distinct categories. The highest proportion, at 37% represents those who shopped online less often, followed by 28% who shopped a few times a month, 15% who shopped weekly online, and 20% who never shopped online.
Regarding to the bar chart, it delves into the preferences of online shoppers. Around 65% would still rather purchase at a physical location than online. However, a closer look at weekly shoppers showns a preferences towards online shopping at approximately 65%, compared to 37% in physical stores. Monthly online shoppers also favor online purchases at 41%, while less frequent online shoppers exhibit a lower online buying preference at 19%.
