The pie charts demonstrate how much money was spent on ads in six different media sources in two separate years in India (2012 and 2017) over a five-year period.
Overall, it looks evident from the given information that TV ads had the highest proportion in both years, followed by print ads, while cinema ads had the lowest one. The percentage for radio and digital ads fluctuated, whereas spending on outdoor ads was stable.
Looking at the details of the most popular methods of advertising, TV ads experienced a slight growth, starting from 43% in 2012 and reaching 45% in 2017. Conversely, spending on print ads modestly decreased by 8% and comprised 30% in 2017.
The least popular type of ad was connected with cinema; the figures were so insignificant that they are not presented. Expenditures on radio ads went up by 3%, and the figure for outdoor ads remained constant, at 5%. Digital ads became more popular and witnessed significant growth; they made up 15% in 2017 in comparison with 6% in 2012, almost tripling the figure.