The pie charts illustrate the change in advertisement spending over six types of media, TV print, digital, outdoor, radio and cinema, for two separate years in India.
Overall, television remained the most popular medium to advertise over five years, although there was little change in expenditure. On the other hand, there were significant shifts in the proportion of ad expenditure for digital and print, while other forms of media experienced little change.
The percentage of advertising spending on television advertising was 43% in 2012 and this increased only marginally to 45% in 2017. Digital media expenditure, on the other hand, more than doubled to 15% over the two years to the detriment of print media which fell sharply to just under a third at 30%.
Regarding other media types, the proportion of spending on radio ads almost halved to 4% in 2017, whereas outdoor and cinema remained the same at 5% and 1% respectively, with cinema being the least popular medium to advertise in.