The presented pie charts illustrate the distribution of advertising expenditure across various media types in India for the years 2012 and 2017.
Overall, television consistently dominated the advertising market during both years, while digital media exhibited a significant increase in its share of spending.
In 2012, television accounted for a substantial 43.0% of total advertising expenditure, followed by print media at 38.0%. Digital media, although considerably lower at 7.0%, and outdoor advertising at 6.0%, ranked behind traditional media, with radio and cinema on the periphery, contributing 5.0% and a marginal 1.0%, respectively.
By 2017, the landscape showcased a marked shift; television’s share of advertising rose slightly to 45.0%, while print media’s share experienced a decrease to 30.0%. Notably, digital advertising surged to 15.0%, representing a significant increase of 8.0%. In contrast, both outdoor and radio advertising saw a decline, dropping to 5.0% and 4.0%, respectively, while cinema maintained a static share at 1.0%.