The pie chart illustrates the percentage of media spending on advertisement in India between the year 2012 to 2017.
Overall, in the year 2012, TV had the largest market share on advertising, while cinema spending was the least. At the end of the period, market cap of TV rose minimally, in contrast cinema had its figures the same.
The largest contributor, which was TV in the year 2012 with the market cap of 43%, rose minimally by 2% at the end of the period. Digital ad spending saw the largest increase, it rose almost three fold from 6% to 15%. On the other hand, outdoor ad spending and cinema spending remained as it was in 2012 at the end of the period, 5% and 1% respectively.
In contrast, print ad spending which accounted quite a massive proportion of 38% had a modest decline to 30% at the end of the period. Similarly, print ad spending also saw a decrease, it decreased by 3% in its market cap.