The pie chart illustrates the market share of leading online travel companies worldwide in December 2022.
Overall, Booking.com held the largest share of the online travel market by a considerable margin, while Airbnb and Trip.com also maintained significant proportions. In contrast, other companies accounted for only a very small share.
In detail, Booking.com dominated the market with 45%, making it the most popular online travel platform. Airbnb followed with 31%, representing almost one-third of the total market. Trip.com, the largest Chinese company in this sector, held 12%, which was considerably lower than Airbnb but still notable.
Additionally, Expedia controlled 8% of the market, ranking fourth among the listed companies. Meanwhile, other travel service providers made up just 4%, indicating that the market was largely concentrated among the top platforms.
