The pie chart gives information about the proportion of user population by age based on various social networking services in Australia.
Overall, what stands out from the chart is that, the most significant change was seen on Facebook platform, which increased substantially. In all years that mentioned above, Facebook and Twitter accounted for the largest share in total, whereas Linkedln and Google, as well as Pinterest became the least popular in among the Australian population.
To begin with, Facebook with 59 percent share made up the greatest portion, followed up Twitter at 21%. However, as a result of declining popularity, shares of Facebook decreased considerably and reached 49 percent in 2012, despite maintaining its largest mass recognition among the Australian nation in comparison with the portion of other social networking websites. Although, in the same year Twitter as a consequence of additional 2% growth leveled to 23 percent and ranked second popular web-based interaction platform. Furthermore, this development in Twitter continued in the next year as it comprised 25 percent of overall usage of social media in Australia. Nevertheless, Facebook dramatically fell down in 2013 and made up 38 % of total use, while it still maintained the first highest percentage compared to other segments of social media.
Conversely, the proportion of Google and Linkedln, including Pinterest did not rise as dramatically as Facebook over the three years. This can be explained by the fact that Google distributed only 10 % of comprehensive usage of digital communications tool whereas Pinterest and Linkedln made up together by 5 %. Additionally, after a year Google and Linkedln slightly developed and they accounted for 12% and 10% of total use, respectively and this progress continued in 2013. That is to say, as a result of considerable rise, Linkedln and Google made up 15% and 14 % of overall social media use in Australia in the year 2013. Though, the total share of Pinterest fluctuated over the years and in 2013 by 8 percent it became the least famous online platform in Australia.