The three pie charts illustrate the popularity of five social media platforms between 2011 and 2013.
Overall, while Facebook witnessed a downward trend in its popularity throughout the surveyed period, other channels became increasingly prevalent, with Google experiencing the most significant growth. Notably, despite becoming less favored, Facebook remained the dominant platform out of the five.
Regarding the top three common channels, initially, 59% of users considered Facebook to be their favorite one, which was nearly triple that of the second most ubiquitous platform – Twitter, at 21%, compared to just 10% for LinkedIn. However, the figure for Facebook constantly decreased to a significant low of 38% in 2013, contrasting sharply with similar rises in the data for Twitter and LinkedIn, which increased by 4% and 5%, respectively, in the final year.
Turning to the two remaining categories, both saw 5% of users preferring to use Google and Pinterest, followed by a subsequent threefold climb registered for Google, standing at 14% in 2013, alongside a marginal rise of 3% in the quantity of Pinterest’s preferred users, reaching 8% in the final surveyed year