The table illustrate data about how much four car companies spent on advertising in the UK in 2002. The figures are given in millions of dollars and include five types of advertising: press, cinema, outdoor, radio and TV.
Overall, TV was the most popular form of advertising for all four companies, while cinema received the least money. Renault and Rover spent more on press advertising than the other two companies.
In detail, Renault spent the most on press advertising at 45 million dollars, followed by Rover with 38 million. Vauxhall and Citroen spent much less on this type, at only 8 and 12 million dollars respectively. For cinema advertising, only Renault and Vauxhall spent money, while Rover and Citroen did not spend anything.
Spending on outdoor advertising was quite low for all companies, with figures ranging from 2 to 7 million dollars. All four companies spent the same amount on radio advertising, which was 15 million dollars. In contrast, TV advertising received the highest budget, especially from Citroen and Vauxhall, which spent 70 and 65 million dollars respectively.