The table chart illustrates the amount of money that four automotive manufacturing companies spending on advertising in the United Kingdome in the year 2002. Overall, the majority of car companies’ expenditure on TV and press advertising far exceeded that of the three remaining types. Also, Renault’s spending on advertisements hold the highest quantity
$59 million was the expenses of Centrizine spending on TV commersals, making it the most dominant company in terms of spending on TV advertisements. Vauxhall trailed behind at $65 million, while the expenditure of Renault and Rover were $59,000 and $45,000, repspectively. Meanwhile, Press attracted $45,000 from Renault, followed by Rover and Centrizin, with the slightly lower figures, ranging from $38,000 to $12,000. In contrast, Vauxhall showed a less enthusiasm with modest amount, reaching $8,000.
Interestingly, all four analysed countries represented the same level for radio advertising, at exactly $15 million. Both Renault and Vauxhall allocated similarly $7,000 to outdoor advertising, while Rover and Centrizine invested $2,000 and $3,000, respectively. In terms of cinema, cinama advertisement spendings showed a minimal or even no expenses. Specifically, Rover and Cetrizine didn’t contributed cinema advertising budgets, whereas Renault spent $6 million and Vauxhall pulled $5 million.