The given table provides information about the amount of money that four different car companies, namely Renault, Rover, Vauxhall, and Certirizine, spent on advertising in the UK in 2002.
Overall, Renault went to considerable expense of advertising with a total of 132 million dollars and was also dominant in three out of five types of advertising. While others had an equal advertising expense of 100 million. Through cinema, outdoor activities, and television, Rover spent the least amount of money.
In terms of press, Renault was in first place for 45 million, while Vauxhall spent the least, only 8 million. TV advertising was the most heavily invested advertising category among those car companies, with a combined expenditure of 239 million dollars across 4 companies. Notably, Cetirizine invested the most amount of money at 70 million, whereas Rover allocated the smallest expense, with 45 million.
It can be seen that the expenditures of four car companies on the cinema ads were the lowest. Although Renault and Vauxhall spent a tiny amount in this category, there was zero investment in the remaining companies. Regarding outdoor ads, Renault and Vauxhall both ranked first in this category, with a similar investment, amounting to 7 million dollars. Remarkably, the expense of radio advertising remained the same among four distinct car companies at 15 million dollars.