The table provides a breakdown on the costs which four car businesses spend advertising their labels in the Britain in 2002.
In general, four car companies particularly invested on advertisements on TV or press, merely both Renault and Vauxhall paid money for cinemal marketing. While Renault was the incorporation that spent the most money on advertising, the remaining three groups covered the same costs for all of types of advertising. Especially, all four companies paid the same price for advertising in radio.
In terms of press advertisement, Renault paid 45 millions of dollars for this kind of advertisement. Rover was the business that spent the most second price for press, with 38 millions of dollars. This number was more than three times as much money as Cetirizine company paid, with the cost was 12 millions of dollars. Vauxhall firm spent the lowest price for press advertisement with 8 millions of dollars compared to other companies.
Reagrding TV advertisement, this was the most popular broadcast media in five different types of advertising with the largest investments from four car businesses. Certirizine company paid 70 millions of dollars for advertising through TV. Furthermore, Vauxhall and Renault also spent a considerable amount of money for marketing on TV in comparison with that of Certirizine, with 65 millions of dollars and 59 millions of dollars respectively. Although Rover business paid the lowest cost for marketing via TV, this number still accounter for a significant part, with 45 millions of dollars.
In terms of other types of advertising, Renault and Vauxhall were two companies that spent a modest amount of money for advertising in the cinema with 6 millions of dollars and 5 millions of dollars respectively wheraes both Rover and Certirizine did not paid money for this broadcast media. About the outdoor advertising, the expenditures of Renault and Vauxhall were equal, paying 7 millions of dollars for this type. Those numbers were more than three times as much money as Rover spent and more than twice as much as money Certirizine spent. Especially, the amount of money that four car companies paid for radio advertising were equal, paying 15 millions of dollars.