The table demonstrates the expenditures of four automobile factories on advertisement in the UK in 2002.
For an overall perspective, the advertisement method received the most money was on TV in which Cetirizine reached the peak. Meanwhile, cinema investment on advertising was the modest of 5 media in 2002
Firstly, Renault paid for press advertisement at 45 million dollars, it nearly summarized of 2 companies below. Cetirizine distributed 12 million dollars to press advertisement, just one third of figures of the two earlier companies. Meanwhile, Rover spent on TV advertisement at 45 million dollars and it was the least invested companies of them.
Secondly, Renault was the most investing companies who paid for cinema advertisement. According to the table, Rover and Cetirizine did not invest in advertising in cinema. In outdoor advertisement, Renault and Vauxhall had the same investment amount at 7 million dollars. Finally, 4 companies had the same amount of money which was invested for radio
