The table illustrates the investment for advertisement of four car companies in the UK in 2002.
Overall, while tv is the type of advertising that received the most investment from companies, the opposite was true for cinema advertiment. In addition, all surveyed companies spent the same amount of money on Radio.
It is notable that, the marketing budget of Cetrizine was mostly spent on TV, accounting to 70 million dollars, exceeding Vauxhall, Renault and Rover with 65, 59 and 45 respectively. Furthermore, about 45 millions of dollars was spent on Press by Renault while this figure was only 38, 12 and 8 million dollars for Rover, Certrizen, Vauxhall in turn. Interestingly, all companies spent the same amount on Radio advertisement at 15 million dollars.
It is also worth noting that, cinema was the least favoured form of advertising when Rover and Cetrizine completely ignored it. This type of marketing also did not attract too much investment from Renault and Cetrizine, ( only 5 to 6 millions dollars ). Meanwhile, Renault and Vauxhall alloted 7 million dollars for outdoor advertising while around 2 to 3 million dollars were spent by Rover and Cetrizine.